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STAGING FAQ

  • What is home staging?
    Home staging is the process of bringing in furniture and/or decor to make a home visually appealing to buyers prior to listing the home for sale.
  • Who do you provide staging for?
    We provide staging services for real estate agents, builders, developers, investors, fix-n-flippers, and homeowners.
  • What does vacant staging involve?
    Vacant staging involves staging the most impactful rooms of an empty, cleared out home.
  • What does owner-occupied staging involve?
    Owner-occupied staging involves bringing in staging items to supplement or replace existing items in the client’s home. In this scenario, the client is occupying the home for any amount of time while staging is present. Any and all staging items may not be used.
  • Why is home staging important for agent marketing?
    Enhanced Listings: Staged homes produce more appealing photography, which are crucial for online listings. High-quality, attractive photos can draw more interest from potential buyers, leading to more showings and a quicker sale. Competitive Advantage: In a competitive market, agents who offer staging services or work with professional stagers can differentiate themselves from other agents. This added service can be a selling point when attracting new clients. Increased Perceived Value: Staging can make a home look more valuable and well-maintained. This can lead to higher offers and potentially a higher commission for the agent. Faster Sales: Staged homes often sell faster than non-staged homes. Faster sales mean less time on the market, which is beneficial for the agent’s reputation and reduces the time and money spent on marketing efforts. Professional Image: Offering staging services or recommending staging to clients can enhance an agent’s professional image. It shows that the agent is committed to providing comprehensive services and going the extra mile to ensure a successful sale. Positive Word of Mouth: Clients who have a positive selling experience, including staging, are more likely to refer their agent to friends and family. Word-of-mouth referrals are invaluable for building an agent’s business. Better Showings: Staged homes often lead to better showings because potential buyers can more easily envision themselves living in the space. This can result in more serious offers and less time negotiating. Marketing Materials: Staged homes provide better content for marketing materials such as brochures, social media posts, and virtual tours. Visually appealing marketing materials can attract more attention and generate more interest. Higher Client Satisfaction: Clients are generally happier when their homes sell quickly and for a good price. Staging can contribute to this outcome, leading to higher client satisfaction and positive reviews for the agent. Brand Building: Consistently marketing staged homes can help build an agent’s brand as a knowledgeable and effective professional who invests in their clients’ success. This can lead to long-term benefits and a stronger market presence.
  • How much does home staging cost?
    Staging costs can vary widely depending on a variety of factors (square footage, style of home, accessibility, vacant vs. owner-occupied, etc.). However, most occupied stages typically average between $1,800 - 3,500 while most vacant stages typically average -/+ $3,200. The cost can certainly be less than these figures, and can also be more.
  • Can staging be extended or renewed past the initial 30-day term?
    Yes. With at least 7-day’s notice prior to term expiration, staging may be extended or renewed on a prorated basis.
  • Why should I stage my home or listing?
    First Impressions - Staged homes create a positive first impression, making the property more appealing to potential buyers from the moment they step in. A well-staged home can feel inviting, warm, and move-in ready, which can significantly influence a buyer’s decision. Highlighting Potential - Staging helps buyers visualize how to use the space effectively. It can demonstrate the potential of each room, making it easier for buyers to see how their furniture and belongings will fit into the home. Maximizing Space - Professional stagers know how to arrange furniture and décor to make rooms appear more spacious and functional. This can be especially important in smaller homes or oddly shaped rooms. Highlights the Positives - Staging can draw attention to a home’s best features, such as architectural details, large windows, or a beautiful backyard. It can also downplay any less desirable aspects of the property. Photography and Marketing - Staged homes photograph better, which is crucial in today’s market where many buyers start their search online. High-quality photos can attract more interest and showings, leading to a faster sale. Perceived Value - Staged homes are often perceived as being well-maintained and of higher value. Buyers may be willing to pay more for a property that looks well-cared for and ready to move into.
  • Can I be at the home during staging installation?
    No. We require the home to be completely vacated (no contractors, vendors, etc.) for the duration of staging installation and subsequent staging pickup.
  • Will you move our furniture for us?
    No, we do not provide moving services. We suggest looking into companies such as Dolly or Laborjack for hourly labor or moving help.
  • How far in advance should I reach out about staging my listing or home?
    The earlier the better! We're typically booking 2+ weeks out, but it depends on the property and a variety of factors. We work hard to accommodate shorter timelines when possible, but we recommend reaching out at least 2 weeks in advance.
  • How long does staging installation take?
    Although it can vary, staging installs typically take 3-4 hours.
  • How long does staging removal (destaging) take?
    Although it can vary, destages typically take 2 hours.
  • What should I do to prepare for home staging?
    Vacant Ensure that the home is completely empty and professionally cleaned PRIOR to staging. Owner-Occupied Ensure that the staging prep list has been completed and that the home has been professionally cleaned PRIOR to staging.
  • For owner-occupied staging, am I able to sit on furniture or use staging items such as hand towels, rugs, etc.?
    No. Any and all staging items may not be used. We don’t enjoy charging for usage, damage, replacement, or cleaning fees but it’s unfortunately necessary in some cases.
  • What are the general steps to scheduling a stage?
    Approve staging proposal/estimate Sign contract Pay 50% deposit Prep list is sent (N/A for vacant stages) by us Schedule staging date Provide lockbox code/access information
  • I don’t want staging items in my home, but I need advice on what I can do to prepare my home for sale. Is that something Penny + Piper provides?
    Yes. Our Pre-Listing Edit is a great option for instances where staging is unnecessary or not practical. We will provide a Prep List which details room-by-room what to move/remove prior to photography and showings.
  • Do you have staging packages?
    Pricing for every stage is tailored to that particular property, so you're not paying for more than you need and vice versa. Staging for a vacant 6,000 sq. ft. house will be priced differently than a 2-bed/1-bath condo in downtown Denver. Factors such as house vs. condo/apartment, accessibility, types of rooms being staged, size of those spaces, style of the home, etc. are taken into account.
  • Is there a minimum cost for staging?
    No, there is no minimum to work with us. However, there are overhead costs for every stage that can eat into the total cost if the stage is smaller.
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